A few weeks ago in Kansas City, it looked like Dana White’s newest bull had killed his rider, and neither of them had even made it out of the bucking chutes. At the appropriately named “TKO Takeover,” ...

The CEO of the UFC has ventured into the world of Professional Bull Riding, and his new bull, 'Playmate', is not one to play with. Dana White, CEO of Ultimate Fighting Championship introduces ...

It only took one ride for Dana White to realize that bull riding was not for him. The UFC president took one by the horns in 2015 while in Houston filming “Lookin’ for a Fight,” a series about him ...

ARLINGTON, Texas — The man who built an empire on blood, sweat, and knockouts is now betting on hooves and horns. Dana White, UFC president and mixed martial arts mogul, is stepping into a new kind of ...