Mention the name Yamaha, and most people will instantly think of motorcycles. Yet, the history of Yamaha and its manufacturing begins not with the highly tuned growl of a motorcycle engine, but the ...

In case the fact that Yamaha’s new-generation superbikes are literally stuffed with high-end technology needed one more proof, here’s a new reason to celebrate if you plan to buy such a machine.

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha and Siren Marine announced today the new Siren Connected Boat mobile app backed by a robust marine IoT ecosystem featuring integration with Yamaha outboards and ...