Building a self-driving car was always going to be a major undertaking for Apple. The $2.79 trillion company is said to have wanted to enter an entirely new industry as a way of rejuvenating sales ...

Apple Inc. has reportedly canceled Project Titan, a long-running internal initiative through which it hoped to develop an electric car. Bloomberg reported the decision today, citing an internal memo.

Apple is canceling its decade-long electric car project, Bloomberg reports. The company has reportedly invested millions of dollars into the project, but has now determined that it isn't viable.

Apple told employees on Tuesday it's ending its secretive electric vehicle project, said Bloomberg. Many of the people working on the decadelong, multibillion-dollar Project Titan are being ...

In February 2024, Bloomberg News reported that Apple canceled all plans to release an autonomous, electric vehicle, instead shifting its efforts to generative artificial intelligence. BREAKING NEWS: ...

NPR has not independently confirmed the project's cancellation. The prospect of Apple, one of richest companies in the world, releasing an Apple-branded car had the potential to transform the auto ...

Apple is reportedly abandoning efforts to build an electric car after spending nearly a decade and billions of dollars on the project. Citing people familiar, Bloomberg reported that Apple ...

Rumors have swirled for years that Apple was trying to build an autonomous electric taxi in an effort to take on EV giant Tesla. According to The Verge, initial reports about the secretive project ...

Apple has reportedly abandoned its EV development project dubbed Titan. Apple will shift many of the employees designated for EV development to the company's generative AI division. This simple ...

Business Technology Apple Kills Its Electric Car Project Feb. 27, 2024 at 2:42 pm Updated Feb. 27, 2024 at 3:42 pm ...

Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history.

The news that Apple is scrapping its car project was first reported by Bloomberg, which said Apple was struggling in its quest to crack self-driving technology, just as the market for electric ...