Our brains are wired to notice novelty and surprise. Beginning with a compelling story, startling statistic, or provocative question can instantly grab attention. The idea of using a hook aligns with ...

The attention economy is breaking. PlaysOut’s “mini-everything” model offers a faster, smarter fix.

A new study reveals that upsetting distractions significantly impair our ability to sustain attention and also linger more ...

The brain reduces attention to repeated distractions. Familiar visuals become easy to ignore. Fixed locations lead to mental ...