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Hailey Bieber's Rhode Earned $20 Million in Media Exposure

Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion

The acquisition of Hailey Bieber's brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,

People on MSN · 1d

Hailey Bieber Recalls 'Gut' Feeling About rhode's $1 Billion e.l.f Beauty Deal: 'They're It'

At the Business of Beauty Global Forum, the entrepreneur reflected on the new partnership and said that she sees rhode becoming a "legacy brand"

Associated Press News on MSN · 14d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

The Edge Singapore1d

Hailey Bieber’s ‘Glazed Donut’ is a US$1 billion treat for Elf

Celebrity beauty is back. Elf Beauty has agreed to buy Hailey Bieber’s Rhode, with its trademark look of glossy, dewy skin, ...

Law Street Media18h

Beauty Belieber: elf Acquires rhode for $1B

As celebrity brands boom, Hailey Bieber’s rhode announced it will be acquired by e.l.f. Beauty for as much as $1 billion. The consideration consists of $800 million at closing in a mix of cash and ...

ET Now on MSN10d

What Do BLACKPINK’s Lisa, Simone Biles, and Hailey Bieber Have in Common? They’re All Obsessed with Labubu—the Viral Elf Doll Worth Billions

From TikTok unboxings to luxury bag charms, Labubu has gone from underground art toy to full-blown global obsession.

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