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Ownership is trying to revive Friendly’s Restaurant, which has closed 32 eateries. Pictured is its Norwood, Mass. location. Friendly’s Restaurants has been up and down more than most rollercoasters.

Friendly’s menu is getting a complete makeover. The new menu is introducing an assortment of 12 new items, the biggest menu launch in over a decade, according to a news release from Friendly’s. The ...