Dana White's UFC is officially partnering with Mark Zuckerberg's Meta in a multi-year deal. Per a Tuesday press release, the technology will "leverage its leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world.

Meta and mixed martial arts league UFC reached a multimillion-dollar, multiple-year sponsorship deal that will span the tech company's portfolio, UFC told CNBC.

Meta and UFC, whose parent company is TKO Group, said they will work together to incorporate Meta’s AI glasses into UFC events. “Meta has the greatest minds in tech and they are going to take fan engagement to the next level,” UFC President and CEO Dana White said in a statement.