Nintendo just announced a new app coming to iOS, Android and Switch. It's called Hello, Mario! and lets people play with the plumber's big head.

Alongside the new app, Nintendo revealed new Mario toys, including two wooden block sets featuring characters like Luigi, Peach, and Yoshi. They're designed for young children, but they also double as Amiibo figurines to pair with Switch games.

Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.