The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

Cricket’s iconic ICC Champions Trophy makes its much-awaited return after seven years. India, Australia, England, Pakistan, ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...