Coca-Cola was the best-recalled brand of the 15 World Cup partners, according to initial research compiled for Fifa, soccer's world governing body. "From all the data we have seen, we believe that ...

FIFA has been told by sponsor Coca-Cola to appoint an independent commission to lead a reform process aimed at cleaning up world soccer's scandal-ridden governing body. In the most significant ...

ATLANTA--(BUSINESS WIRE)--In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup™ Trophy on its longest journey to date. Announced today, the route for the ...

Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm ...

Coca-Cola has extended its association with The Federation Internationale de Football Association in an agreement to last through 2022. The deal includes the first global FIFA World Cup Trophy Tour by ...

K’NAAN reworked the song for the Coca-Cola campaign which invites football fans to express their optimism and passion for football through dance celebrations in the run-up to the 2010 FIFA World Cup ...

Over the next few months the FIFA World Cup Trophy Tour by Coca-Cola will visit no less than 91 cities across 51 countries and six continents It’s the trophy we all want more than any other. The ...