YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me ...

Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of B2B marketers use video as part of their marketing mix, and many plan to do ...

LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, ...

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. At first glance, it makes sense. YouTube and Google Search seem like close cousins. Many B2B content teams ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

But YouTube campaigns definitely have a positive influence on B2B lead generation – we’ve seen it across nearly all of our B2B clients. Here are two case studies, featuring very different advertisers, ...

Watch B2BMX 2026 keynote addresses on DemandGenReport.com YouTube and explore how AI, trust, and human connection are shaping ...