It was at the start of the COVID-19 pandemic that Remi Bader embarked, somewhat unwittingly, on her content creation journey. “I had lost my job, I was in a low place — I kind of didn’t know what I ...
"TikTok made me buy it," is the beginning of a now well-worn tale. At every turn, the social media app displays aesthetic videos that end with a suggested purchase or two. These mini-vlogs, presented ...
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