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What is the ‘Year of the Super Bowl’ campaign? All about ESPN, Disney and the NFL turning one game into 12 months
ESPN is not treating its first Super Bowl broadcast as a one-night job. The network, in partnership with the NFL and The Walt Disney Co., has rolled out “The Year of the Super Bowl,” a 12-month ...
ESPN is branding the next 12 months as “The Year of the Super Bowl,” launching a coordinated campaign across ESPN and Disney properties as the network builds toward its first Super Bowl production on ...
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