EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced that Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study ...

Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play Evidence shows that doll ...

PLAYING with dolls can help develop children’s emotional intelligence, according to research. A team of neuroscientists at Cardiff University have released the latest findings from a multi-year study ...

The control group of girls, ages 4 to 7, who played with a Mrs. Potato Head reported having more possible career choices, nearly as many as they reported for boys. Girls who play with Barbie dolls ...

Can a doll change the world? Mattel thinks so. The toy giant is today debuting a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University ...

October 5, 2006 According to toy industry analysts, traditional doll sales have taken a recent dip, in large part due to the fact that young girls are becoming increasingly sophisticated in their play ...

We've all done it. Picked up a couple of dolls and acted out a scene. Maybe you played with Star Wars Legos, or your Barbies, or your stuffed animals. Your toys fought with lightsabers, went to work, ...