Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Why Google's Next AI Move Could Be Even More Important Than Its Search Engine Dominance

Google is turning from a search engine company to an AI stock. While search engine dominance has been critical for Google's ...

Google unveils Gemini's next generation, aiming to turn its search engine into a 'thought partner'

Google is unleashing Gemini’s next generation of artificial intelligence in its dominant search engine and other popular ...
WESA

Judge lets Google keep Chrome but orders other penalties in major antitrust ruling

A federal judge in Washington will not order the breakup of Google in an antitrust case brought by the Department of Justice. Google still faces some other penalties intended to make sure that it ...
MUO on MSN

I switched my browser’s default search from Google to this niche engine—and I’m sticking with it

To set Kagi as your default search engine on your PC in Chrome: Open Chrome and go to Settings. Click the Search engine in the left sidebar. Click Add next to Site search and enter Kagi as the search ...
Observer

Exactly How Are A.I. Search Engines Challenging Google’s Dominance?

Traditional keyword-based search has a fundamental limitation: users must know how to phrase their queries to get accurate results. A.I.-powered search aims to eliminate this barrier by enabling ...
Hosted on MSN

Google gets to keep Chrome, judge rules in search antitrust case

Google will not have to sell its Chrome browser in order to address its illegal monopoly in online search, DC District Court Judge Amit Mehta ruled on Tuesday. Over a year ago, Judge Mehta found that ...
MacRumors

With the Google Antitrust Ruling, Will Apple Build a Search Engine?

Earlier this week, a federal court ruled that Google's lucrative default search engine deal with Apple violates antitrust law. Google plans to appeal the decision and the court hasn't provided insight ...
The Conversation

A US judge just called Google the ‘highest quality search engine’. But how do we determine ‘quality’?

Mark Sanderson received funding from Microsoft Research in 2018. In his landmark ruling against Google earlier this week, United States district judge Amit Mehta said the tech giant has built “the ...