Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...

Winn-Dixie has launched a new advertising campaign directly challenging its rival, Publix. This new ad focuses on value and affordability to attract customers in the competitive Florida grocery market ...