Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

Influencer marketing has become an integral part of modern brand strategies. Its ability to reach target audiences authentically and effectively through trusted voices has proven invaluable. Despite ...

If you’re developing influencer marketing strategies, this episode is for you. Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Using an influencer as part of your marketing can help you reach those all important target markets where you might currently be struggling. But what rules and frameworks are there to maximise your ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

“We’re entering influencer 3.0,” he says. During the first era of influencer marketing—which Bendes calls “1.0”—companies started paying content creators to post branded content on their popular ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more. A marketing strategy is more than a document. It’s a high-level plan that defines ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities to improve results?