When Hip Hop meets pop, the result is often pure magic. Some of the most memorable moments in music come from when a rap verse jumps into a pop track, adding a fresh layer of attitude, energy, and ...

A recent tiff between underground rap promo pages has sparked an impassioned online debate about the definition of “gimmick rappers” over the past week. Most of it is boring and wrapped up in ...

In 1894, “The Little Lost Child” went “platinum” off sheet music sales in what might be considered the first successful music video marketing campaign. Innovations in aurafarming have taken things to ...

We should address the elephant in the room: hip-hop did not have a strong year on the charts. In fact, rap music had its worst showing in years. Back in October, it made headlines when—for the first ...

Every year, we’re told that hip-hop is in crisis. But if you ask us, it feels like there’s too much heat to keep up with. What’s lost on the chart-watchers lamenting rap’s mainstream lull is that the ...