Like the NFL, the NBA now uses a Flex Scheduling system to move certain games into primetime national viewing while shuffling others back to local markets. The aim is to put the games that will attract the most viewers and deliver the best matchups in the spotlight, maximizing the impact of the broadcast.

Dig into which players have seen their time of possession and usage time rise (or fall) the most in 2025-26. A weeknight primetime “basketball-cast” celebrating the game, players and the culture of the NBA. Cade Cunningham is savoring the team's success these days after stomaching a 28-game losing streak early in his career.

If the Thunder and reigning MVP Shai Gilgeous-Alexander are to make good on their dynastic ambitions, they don’t just need to eclipse the Nuggets and Nikola Jokic, the Rockets’ Big 3 of Kevin Durant, Alperen Sengun and Amen Thompson, and the Cavaliers ...

Watching the NBA is more challenging than in the past. You'll need Prime Video to watch the NBA Cup tonight and two other streaming services to watch games this season. Matt Elliott Senior Editor Matt Elliott is a senior editor at CNET with a focus on ...

The 'Tap to Watch' initiative provides fans direct access to live national and local games, including on all broadcast partners. Official release NEW YORK — The National Basketball Association (NBA) today announced the launch of “Tap to Watch,” a new ...

Discover What’s Streaming On: For the first time since 2002, NBA basketball will air on NBC. If you were a ’90s kid, John Tesh’s iconic “Roundball Rock” was the soundtrack of your basketball-watching experience, the perfect melodic intro that ...

Today’s NBA schedule features Warriors vs. Heat, Kings vs. Thunder, and Nuggets vs. Pelicans, and Shaquille O’Neal’s hand-picked DraftKings Same Game Parlay is now live. See how to claim the DraftKings welcome offer and how the featured bet works.

Over the last couple of decades, the NBA game has shifted away from a focus on centers and power forwards to offenses being built around elite scorers and ball handlers in the backcourt. But who are the best of the best right now? We look to answer that ...