LOS ANGELES -- The Planet Fitness $10-a-month membership plan is a powerful marketing tool and a central part of its strategy. But the largest gym chain in the United States is hiking that monthly fee ...

LOS ANGELES - Planet Fitness has announced increased base-level membership prices for new customers, making the first hike since 1998. This decision comes as the gym operator notes a growing concern ...

At scale, Planet Fitness has several competitive moats: low pricing, recognizable brand awareness, and size advantages. Virtuous cycle is held together by attracting the best investors and operators ...

Planet Fitness (NYSE:PLNT) moved higher in afternoon trading on Tuesday after Baird tipped that the gym club operator is expanding a pricing pilot to multiple states. Earlier this summer, Planet ...

Gym outlet Planet Fitness Inc. (NYSE: PLNT) posted strong numbers for the most recently reported quarter. Revenue rose 11.6% year over year to $248 million, and same-store sales increased 6.2%.