Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

The world may never know if blondes really do have more fun, but one thing that's certain is that blonde hair requires more maintenance. In addition to investing in (and actually using) a purple ...

So you wanted a fresh look for the season and figured that dyeing your hair would be the best way to shake things up. Unfortunately, it didn’t exactly turn out the way you had hoped. Although you ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Let’s face it, we wanna know all the secrets to Jane Fonda’s ...

On the quest for lighter hair, it can be tempting to use at-home dyeing kits and products that contain bleach. But according to Fekkai colorist Kelly Noonan, who spoke to Elite Daily for this article, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story Hollister’s Y2K-Inspired Taco Bell Collab Just ...