The Apple Watch Series 10 frequently gets discounted at Amazon, but it's never dipped to $279.99 before — this is a new record-low price. It's an excellent deal on our favorite smartwatch fitness tracker, especially if you're already deep in the Apple ecosystem.

Apple rarely discounts its devices. But Prime Day is the best time to find deals on MacBooks, Apple Watches, and more.

Prime Day Apple deals have arrived, and include generous discounts like 25% off the MacBook Air and 32% off the AirPods Pro 2 earbuds. Here are our top picks on sale.