New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact  adland. GroupM’s latest Media Tracker report delves into the evolving ...

The new president for Local Ireland is Seán Mahon, managing director of the Southern Star. Mahon, who is based in Skibbereen, West Cork, has a long career in newspapers and digital media, having ...

Telco Vodafone Ireland has launched A Stranger’s Tale, a new audio series which encourages personal connections in an increasingly digital world and shared through the art of storytelling. Vodafone is ...

A new multimedia ad campaign highlights the partnership between Flogas and Emerald Park. As the theme park’s sustainable energy partner, the company powers everything from fun rides and attractions to ...

Social impact – is it a marketing sideshow, virtue signalling or a value creator? Alan Tyrrell writes ‘Greenwashing’, ‘virtue signalling’, ‘cheque book charity’, and any number of other negative ...

Social impact – is it a marketing sideshow, virtue signalling or a value creator? Alan Tyrrell writes ‘Greenwashing’, ‘virtue signalling’, ‘cheque book charity’, and any number of other negative ...

Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend ...

Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of  strangers to make a young boy happy. The commercial marks the roll out of the company’s ...