Company expands its vision for “Marketing Made Personal” with new AI capabilities designed to improve orchestration, decision-making, and customer engagement ahead of BFCM 2026 NEW YORK--(BUSINESS ...

Gen AI bolted onto an enterprise marketing stack delivers pilot results. Built into it, it delivers transformation.

In an exclusive with CMSWire, Kustomer CEO Brad Birnbaum says yes — but not the usual way. A Q&A on deflection, bolt-on AI ...

Qualtrics doubles down on healthcare experience data. The company completed its $6.75 billion acquisition of Press Ganey Forsta, combining AI capabilities with one of th ...

Google just released formal guidance on generative AI search. The verdict: SEO still matters — but the rules have some ...

New digital analytics and AI agents are designed to track brand visibility in LLM answers and execute site optimizations at scale.

Is CX Really the Revenue Driver We've Touted for a Decade?

Zendesk replaces deflection bots with specialized AI agents at Relate 2026 — billed only on outcomes the company verifiably resolves.

Sales-to-service. Service-to-fulfillment. Policy-to-frontline. Three operational gaps where CX quietly erodes — and what ...

How has the pandemic changed marketing? What has shifted and what has stayed the same? How has the pandemic changed marketing? What has shifted and what has stayed the same? Results from the 26th ...