The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...