The technology would support real-time ad bidding, personalize messages and budget allocations and monitor privacy settings ...

Axel Springer is rolling out the new corporate structure it announced in September, dividing itself into what it calls a ...

It was the second-highest opening ever for a PG-rated December movie. Paramount spent a modest $13.1 million in national TV ...

A federal judge has dismissed a lawsuit by non-TikTok users who claimed the company violated their privacy by tracking them ...

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With sales and profits still in decline, the new CEO says the company will cut back on performance marketing and boost brand ...

There's a good chance it will, according to Stagwell's Assembly, which has issued a list of year-end predictions. Look for ...

Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, ...

The most-viewed game for this year's first round of the new expanded playoffs was Tennessee-Ohio State, averaging 14.3 ...

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Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...

The first two parts of my counting down the 40 best TV shows of 2024, which included #40-21, contained a wide variety of program genres. In this week's edition, I look at #20-11, which have just as ...