Bruins CEO Charlie Jacobs offered up his support for both Cam Neely and Don Sweeney in the midst of a difficult season.

Is it time for major changes? CEO Charlie Jacobs made one thing clear Wednesday: He has faith in Sweeney and Neely to make the right moves.

The idea of the Boston Bruins being sellers at the NHL trade deadline is a pretty unfamiliar one given their history. But then again, the 2024-25 season has been a pretty unfamiliar one for the Bruins.

Earlier in the year, Jim Montgomery demonstratively yelled at him on the bench and even shoved him on the bench after a bad turnover. Afterward, Marchand downplayed the exchange and even agreed with Montgomery’s handling of it.

“We’ll see where we’re at,” Bruins president Cam Neely said Wednesday of the team’s approach to the trade deadline. “I think right now, we’ve got to look at two paths: one that we’re buying and one that we may be retooling a little bit.

Cam Neely acknowledged the Bruins are at a crossroads, but Charlie Jacobs continues to frolic in the vernal land of unicorns and Black and Gold rainbows.

Boston Bruins president Cam Neely acknowledged Wednesday evening that the organization will have to “look at two paths” – buy or retool – as the trade deadline approaches given the team’s inconsistent play this season.

The President of the Boston Bruins, Cam Neely, was vague when addressing the team's plans for the 2025 NHL Trade Deadline. He recently told NHL.com that they'd

Lindholm has been a 22-point flop. He is signed for six more seasons with no-move protection through 2029. Lindholm, 30, is practically untradeable, even if the Bruins eat part of his remaining salary.

This was the Bruins' first game since president Cam Neely revealed earlier this week that the club could retool its roster. This loss only strengthens the argument that the Bruins should make roster changes. The Bruins continue to struggle with consistency and closing out games, and they are not showing many signs of changing that.

With 46 games played, the Bruins hang onto the second Wild Card spot by one point. They've won their last two games but dropped six straight before that to land themselves in a position of great uncertainty with the trade deadline less than two months away.