Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.

A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its importance.

The verdict is in: athletes are fans of the Snow League. But what does that mean for the winter action sports landscape?

Here's everything you need to know about The Snow League, including TV channel and streaming options for Shaun White's new winer sports competition.

Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about making magic — and money ...