Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

Rising consumer interest in premium and healthy snacking, with growing demand from the confectionery sectors, positions India ...

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

Despite advancements in technology, the truth is that print holds people’s attention in a way screens rarely do. Research from JICMAIL shows that a piece of addressed mail gets over two minutes of ...

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...