Aryna Sabalenka is a tennis superstar. Her endorsements and brand deals don’t yet match up
The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...
Novak Djokovic’s tennis is good enough to win more Grand Slams, but his body is at its limit
Djokovic is only interested in tennis' biggest prizes. He still has the game to win them, but at age 37 his body is letting ...
Sports Business Journal3d
Foot fault: Nike lacking top American male tennis players
Nike is facing interesting times in its tennis department, specifically when looking at the lack of top U.S. male players ...
The business of racquets is tennis’ big secret, so who is supplying the top players with their armour?
The tennis racquet racket is highly lucrative and just like the clothing caper, competition at the top can be fierce.
Former World No. 1 reveals the greatest tennis players in history, excluding one from the ‘Big Three’
A former World No. 1 from Latin America picked his greatest tennis players in history, and surprisingly left out a member of the “Big Three.” ...
Ash Barty praises the next big thing in tennis at the Australian Open
The former world number one player celebrated Australian junior champion Emerson Jones at Emirates' inspiring Women in Sport ...
mykhel6d
Madison Keys: From Tennis Aces to $8 Million Net Worth, Luxury Cars, & Big-Name Endorsements
Discover the story of Madison Keys - tennis champion. From her powerful serves to her endorsement deals with Nike and Volvo, ...
Hosted on MSN6d
This 5-year old tennis player is dreaming big in the sport
The sky's the limit for five-year-old tennis player Celine Sison. She dreams of becoming a Grand Slam champion and reaching ...
Why Madison Keys Was ‘No Longer Searching for Validation’ Even Before Winning the Australian Open
Days after her first Slam title, the tennis star shares what stoked her confidence, how she tweaked her game, and why ...
Adelaide Now6d
The business of racquets is tennis’ big secret, so who is supplying the top players with their armour?
Big business. Yonex was the weapon of choice for Australian tennis great Lleyton Hewitt and it is currently preferred by six of the top men’s players and 10 of the top-32 women. The Japanese ...