At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

Download and play Switchcraft for free and unlock the magical mystery: <a href=" The iconic pop culture images of both Marilyn Monroe and Audrey Hepburn were engraved in my head before I even saw ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

For decades, the familiar red and white logo of Coca-Cola has symbolized refreshing consistency. But a recent wave of what consumers are calling "stealth price increases" is leaving a sour note, ...

Touré Roberts and his wife Sarah Jakes Roberts, the daughter of Bishop T.D. Jakes, are being installed Sunday as co-senior ...

Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 taking place in Puri, Odisha from 27th June to 5th July 2025. Building on ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

The Coca-Cola Company introduced the one-calorie drink in 1963. Its space on store shelves made way for Diet Coke almost 20 years later, but diehard fans can still find their nostalgic sugar-free ...

Each moment is an opportunity to craft your personal brand. Make it count, make it memorable, and let your brand speak long ...

Reagan landed and watched as Petty drove to his 200th victory, a record that remains unmatched in NASCAR history. They dined ...

In 2025, Nivea has partnered with advocacy group PFLAG for the second year in a row. They launched the "Proud In Your Skin" ...