Face shapes aren't universal, and neither are blush applications. Ahead, makeup artists explain exactly where to put your ...

Understand the differences between cream and powder blush to choose the best option for your skin type and desired look.

Primers help makeup apply more smoothly and also influence the finish. For a dewy look, select a radiance-boosting primer ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Discover the makeup tricks Kris Jenner uses to smooth wrinkles, sculpt facial features, and achieve a younger, fresher look with simple and effective techniques ...

Sonakshi Sinha shared her quick 10-minute makeup routine and a blush style that surprised and impressed her fans.

A round-up of the make-up trends that will take over our make-up routines in 2026, including watercolour pastels and lived-in ...

Celebrity makeup artist Donna May shares the five most common mistakes made by women with grey hair – and what to do instead ...

A smear of foundation, lipstick or mascara doesn’t have to mean the end of your favorite shirt! Here’s how to get makeup out ...

According to my friends and family, I’m impossible to buy for. So, if you feel that way about anyone on your gift list, ...

Gen Z consumers crave IRL experiences. YSL Beauty is building stores that ensure its digital ethos is captured offline.

MAKEUP megastar Charlotte Tilbury has revealed the secret behind A-list faces that stay perfect from dawn to dancefloor. The ...