Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

for Macy’s Thanksgiving Day Parade ® and Macy’s 4 th of July Fireworks ® on NBC, Peacock and Telemundo, marking a significant expansion to unlock content opportunities and continue the ...

Macy’s Inc. signed a new rights deal with NBCUniversal for Macy’s Thanksgiving Day Parade and Macy’s Fourth of July Fireworks on NBC, Peacock and Telemundo “marking a significant expansion ...

Countdown to Macy’s Thanksgiving Day Parade and Macy’s 4 th of July Fireworks, as well as a new program that NBCUniversal says it will give details on at a later date. “This extension of our ...

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, ...

The Macy’s 4 th of July Fireworks also did well, raking in a three-year high of 7.6M viewers across all platforms. “Macy’s is excited to grow our partnership with NBCUniversal as the ...

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...