Experience a soothing ASMR makeup tutorial focused on achieving a flawless foundation base with soft application techniques, ...

This cream makeup placement guide breaks down where to apply contour, bronzer, blush, concealer, and highlight for a soft ...

Key Takeaways Paris Hilton made the LIFX Smart Mirror one of Coachella’s unexpected beauty-tech stars, showcasing how ...

Patrick Ta Beauty is facing backlash after being accused of copying Painted by Esther's viral blush technique in its latest product rollout.

Minimize your routine down to minutes ...

Trinny Woodall is an icon in the beauty industry. Here, we round up seven beauty lessons we can all learn from the mogul – ...

Another day and another trend is getting crowned on #beautytok. This time it's the turn of “toasty makeup” which real ones may already recognise from last summer. The term began spiking after Hailey ...

There's a new beauty trend turning heads, and it might just be the easiest way to serve revenge without saying a word. Here's ...

Pearhaus founder Sandy Huang is growing her Vancouver-based lash brand through viral Instagram content, tutorials and ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present ‘Allure’ staff members share their top beauty ...

In her first interview in six years, Olivia Jade talks about launching her first-ever makeup line, her dating life (kinda, sorta), and the power of silence.

Everything the Strategist staff has been testing this month, including self-heating patches, On x Zendaya sneakers, and ...