Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Ed Yardeni, Yardeni Research president, joins 'Power Lunch' to discuss the latest market rally, if it can continue and much ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Shares of semiconductor equipment maker Lam Research (NASDAQ:LRCX) jumped 1.6% in the morning session after Morgan Stanley ...

In a world where speed drives success, AI-native research stands out not merely as a tool but as providing a competitive edge ...

Sudhir will serve a six-year term in the leadership of the society, the leading academic organization for quantitative ...

Ninety percent of market researchers are excited for AI-assisted reporting and more than 46% expect their budget for AI tools to increase, among other key findings for the insights industry VANCOUVER, ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and ...

As a recent Digiday article based on advertising industry research found, consumers tend to lose trust in the ad as a whole ...

Young college graduates may be losing a key labor-market advantage over competitors entering the job market after high school ...

A Federal Reserve research paper suggests tariffs will slow economic growth, an especially worrisome prognosis given the ...