An oceanfront space that held a mom-and-pop motel for more than half a century will welcome a 400-unit upscale hotel.

Developers want to build a new 400-unit oceanfront hotel in Myrtle Beach. Here’s what we know about the planned development.

Thousands gathered Monday in North Myrtle Beach for the annual Monday After The Masters Celebrity Pro-Am Charity Tournament.

There’s even more reason to be excited about the Myrtle Beach Pelicans’ new season. WMBF News, Palmetto Sports & ...

There’s always room to spread out, always a spot where you can plant your umbrella without feeling like you’re invading ...

Mercury reports that missing a business loan payment can lead to serious consequences like late fees, credit damage, and ...

Find all the spots for an unforgettable meal. Part of Myrtle Beach’s charm stems from its casualness. Here, you can kick back and simply enjoy the proximity to the sandy beaches and saltwater. That ...

Visit the most secluded and breathtaking natural escapes along the South Carolina coast for a quiet getaway from the usual ...

When is the best time to go the best beaches in South Carolina? To be honest, there is really no bad time to go. In winter, ...

Enjoy coastal living, warm weather, and affordable housing in peaceful seaside communities. Here are beach towns where you ...

Escape the crowds and reconnect with nature on the South Carolina coast, where quiet beaches and outdoor adventures make the perfect spring getaway.

MYRTLE BEACH, SC (WMBF) - Documents reveal new details about an armed robbery in Myrtle Beach that led to an hours-long search for one of the two suspects. The documents WMBF News received Thursday ...