It will count only link clicks for website and in-store conversion attribution, moving conversions resulting from shares or saves into a separate attribution category.

Nitro Commerce layers identity, intent and real-time activation to unlock scalable monetisation without disrupting the core ...

Meta revises ad measurement by counting only link clicks for conversions and introducing ‘engage-through’ attribution for social interactions ...

A kid-safe educational app with no ads, no tracking, and no algorithms. Built because children deserve a safer digital ...

The grass isn't always greener on the other side.

Vivian Cid surprised her husband Will with a birthday party at Costco, complete with pizza, family, friends, and funny aisle encounters.

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

Every incremental unit of growth brings more risk onto the balance sheet – inventory exposure, logistics costs, markdown pressure – just as consumers demand more choice, better prices and faster ...

Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide range of ...

In the two weeks since the U.S. and Israel launched strikes on Iran, President Donald Trump increasingly has been knocked on ...

St. Patrick's Day 2026 is here with green milk cereal, Lucky Charms toothpaste, GHOST protein and Crumbl cookie collabs, ...

The shift is one of the most striking illustrations yet of how much the political tides have turned in favor of development, particularly on the left, as New York City struggles with a worsening ...