The watch's retail price starts at more than $10,000. The tradition started in 1992. The 63rd Rolex 24 at Daytona will be streamed on Peacock, which will have coverage of the event from flag to flag.

In an era of streaming services, fewer fans are paying for cable to stay up to date with the latest motorsports action. In 2023, the Rolex 24 at Daytona on NBC hit 986,000 viewers during the final ...

The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday? No worries, you can still watch it end on Sunday!

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some ... the usual pitch designed to generate paid streaming. IMSA Photo Tommy Milner fired off ...

Watch the finish for the LMP2 class at the Rolex 24 at Daytona International Speedway, wrapping up with a last-lap pass for the win. Skip to Navigation Skip to Main Content ...

Rolex’s grip on the unofficial second-hand watch market is weakening, according to fresh data from pre-owned platform ...

we got a new winner in one of the four racing classes in the Rolex 24 at Daytona. Tower Motorsports, whose No. 8 car finished a half-lap ahead of the runner-up in the Rolex 24’s LMP2 class ...