When the WWE announced that it was creating its own digital network—and possibly charting a course for the future of television in the process—it was rightly received here and elsewhere as a Big Deal.

When Brock Lesnar uttered the immortal words ‘suplex city, b*tch” in the direction of Roman Reigns at WrestleMania XXXI, I’m sure he didn’t think of dollar signs, t-shirts and the renaming of all ...