WHATSAPP is currently rolling out a new update that will see in-app adverts added to the user experience. The strategy was devised by Meta to make the messaging app a multifunctional platform.

Poundland has announced the closure of just under 10 per cent of its estate as its restructuring plan takes shape under new ...

People in parts of the UK now spend more than five hours a day online, according to the first research of its kind to mark 25 ...

WhatsApp's userbase is threatening to delete the app following its latest controversial change - the introduction of adverts ...

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

This isn't the first company to send out these important emails, as Google first made the move to start deleting accounts ...

The introduction of advertising represents Meta's effort to monetize Whatsapp's massive user base of over two billion monthly ...

WhatsApp launches ads in the Updates tab for Channels and Status. Meta aims to monetize without compromising privacy.

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders ...