LeBron James may be daydreaming about Prime Day deals in his new Amazon commercial, but there’s no fantasy when it comes to ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly ...

A retirement tease from Los Angeles Lakers superstar LeBron James turned out to be an ad for the upcoming Amazon Prime Day.

James, the new Prime Day pitchman, assures The Hollywood Reporter that his home, like yours, is also full of Amazon boxes.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service-- double the ad load from ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...