LeBron James may be daydreaming about Prime Day deals in his new Amazon commercial, but there’s no fantasy when it comes to ...

Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service-- double the ad load from ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Roku Inc (NASDAQ:ROKU) shares are rising Monday after the company announced a new strategic integration with Amazon Ads.

Amazon Ads and Roku team up for exclusive access to 80M U.S. CTV households. Boost your reach on major streaming apps.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Roku shares popped Monday after the company announced a deal with Amazon it claims will give advertisers access to more than 80% of households with connected televisions.

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...