Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how serious it is about getting it right.

Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on the company's earnings call Thursday. The milestone comes as Apple expands the availability of its AI features,

While last quarter's overall iPhone sales came in below expectations, Apple CEO Tim Cook said Thursday that iPhone 16 sales are outperforming the prior year in countries where its Apple Intelligence features have launched.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.