The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

Just when we thought the Coldplay Jumbotron controversy had run its course, Gwyneth Paltrow has entered the chat.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former CEO Andy Bryon and former Head of Human Resources Kristen Cabot were caught in an intimate embrace on the big screen.