Gen Z was also the most likely generation to identify as transgender at 4.1%, says the new analysis from Gallup.

With Episode 4 out in the world, we are now halfway through the inaugural season of Tubi’s first original series The Z-Suite, ...

New statistics show Generation Z is on track to become the most sober generation on record. Gen Z, comprised of people born between 1997 and 2012, binge drinks far ...

Gen Z, like all generations, faces stereotypes, some of which may be true but don't capture the full picture. To truly ...

Don’t tolerate bad behavior, but if you won’t be forgiving, you’ll be known as unreasonable. Find the guy who makes your ...

“I eat a [$.63] breakfast every day so I can retire by 40,” confessed the Gen Z in a trending tell-all, showcasing her do-it-yourself cup of coffee, microwaved scrambled eggs and toast she routinely ...

Ninety percent of Gen Zers believe a broad pop culture mainstream no longer exists. Almost half of Gen Z uses Generative AI ...

The highest number of adults to identify as LGBTQ+ are those born between 1997 and 2006. Known as Generation Z, a full 23.1% ...

How New Balance, The Gap and others made gains with Gen Z buyers.

The results of a new study ring alarm bells that Gen Z trust AI over humans, and leaders are expressing concerns about the ...

For Gen Z, everything old is new again. From Y2K accessories to reliving the grunge 90s, here’s what Gen Z romanticizes from years past — try not to get too nostalgic.

Gen Zers have found themselves with a new label - the 'Strawberry Generation' - because older generations see them as fragile ...