The Trump Organization announced June 16 it was coming out with two offerings for consumers: a new cellular service and a new cellphone.

The Trumps really are launching a smartphone. But many of their promises about the American-made T1 phone are impossible.

The Trump company announced Monday a new business, Trump Mobile, that will offer cell service in a licensing deal and sell gold phones by the summer. It’s the latest in a string of new ventures struck despite mounting ethical concerns that the U.S. president is profiting off his position and could distort public policy for personal gain.