To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Decoding the Levi’s jeans’ logo and symbols: Unveiling the secrets hidden on the iconic patch
The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Women's apparel is driving growth at what was once a denim-for-dudes brand ...
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Levi Strauss creates chief supply chain officer role to boost agility, growth
US clothing company Levi Strauss & Co has unveiled a set of executive leadership management changes, including a new chief ...
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Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced a series of strategic leadership changes aimed at accelerating the company’s shift to ...
Levi Strauss & Co. Receives Ratings Upgrade from Fitch Ratings
Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced that Fitch Ratings has upgraded its Long-Term Issuer Default Rating (IDR) to 'BBB-' from 'BB+'. The investment grade rating accompanies an ...
Levi Strauss: The creator of blue jeans
Levi Strauss, the founder of Levi Strauss & Co. and the creator of the iconic blue jeans, was a visionary entrepreneur whose ...