Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.

The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...

Tucked inside the main pocket on the front of a pair of jeans is a much smaller pocket which, if the internet is anything to ...

Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...

Recover™, the leading materials science company and large-scale producer of sustainable, high‑quality recycled cotton fiber and cotton fiber blends, t ...

Levi’s, in collaboration with Beyoncé, debuted Pool Hall, the second chapter of the Reiimagine campaign, and a celebration of the brand's legacy and Beyoncé’s transformative artistic vision.In the new ...

Rep. Dan Goldman (D-N.Y.) wasn’t planning to run for Congress after his stint as the lead counsel on President Trump’s first ...

Levi’s has once again teamed up with global superstar Beyonce to release a second chapter of their successful REIMAGINE ...

Levi Strauss, the founder of Levi Strauss & Co. and the creator of the iconic blue jeans, was a visionary entrepreneur whose ...

Beyoncé stars in Chapter 2 of the REIIMAGINE campaign with Levi's, taking on a pool shark (played by Timothy Olyphant) in a sexy denim outfit. In a press release, the singer says that the campaign ...

This is a collection of photos chosen by AP photo editors. You don't need a seven-figure salary to shop like a star. Many of ...