A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for ...

Levi Strauss CEO Charles Bergh has clarified that you can wash your Levi’s jeans but how you do and how often can be good for ...

If you have ever wondered why there are so many tiny pockets in jeans, today is the day you find out. While many people may ...

Levi’s has once again teamed up with global superstar Beyonce to release a second chapter of their successful REIMAGINE ...

A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...

Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...

In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...

A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...

Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced that Fitch Ratings has upgraded its Long-Term Issuer Default Rating (IDR) to 'BBB-' from 'BB+'. The investment grade rating accompanies an ...