At the Business of Beauty Global Forum, the entrepreneur reflected on the new partnership and said that she sees rhode becoming a "legacy brand"

Hailey Bieber knows the right decision when she sees it. Bieber, 28, opened up to The Business of Fashion about selling her beauty line, Rhode, to e.l.f. Beauty for $1 billion on Wednesday, June 11. "Rhode is like my baby,

A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation. As the Head of Innovation, she will oversee "creative, product innovation and marketing," according to a press release. She'll also be a strategic advisor to e.l.f. Beauty.